Number of course weeks
One 90-minute class per week
Total contact hours
Form / content / level
Admitted to the second year of the Bachelor´s course.
Students are able to understand and connect two worlds: creativity and entrepreneurship. Musicians often are insecure of “business”, or think of standard business plans. However, most musicians live as an entrepreneur. In the international creative industry most professionals are partly or fully self-employed and international governments stimulate entrepreneurship and innovation. During this module the student learns the most important concepts of the international music industry in a creative way that suits a musician. After following this module the students is able to communicate with the society as acceptable entrepreneur.
Relation to other modules
This module is related to the more practical compulsory modules Study Group, Band Coaching and the electives International Band Exchange and Artist Coaching. The module gives the theoretical basis to these modules.
Classes focus on:
- The difficulties and chances of combining creativity and business;
- Personal branding;
- Business model canvas;
- Marketing & communication;
- Legal & financial aspects;
- Project management.
Mode(s) of instruction
Virtual classroom video conference with audio where max four students in four different locations and one instructor in another location, communicate by seeing each other, talking and listening to each other equally. The Instructor has access to a whiteboard, application sharing, desktop sharing and document sharing and may hand this privileges to any participants of the conference.
To support the lessons video tutorial about the core information of the topics might be provided.
Due to more complex theoretical topics larger video conferences with more than four students will be provided. These classes have lecture character. All lectures are recorded and though available for students later on.
Sheets, presentations, films, other media, books, hand-outs.
Writing a paper.
Examination and assessment
Mode(s) of assessment
Students write their own business model (paper).
Students demonstrate their commands of the elements described under Contents.
The student has completed this module if he is awarded a minimum grade of 5.5.
Papers are assessed by the teacher.
This module is intended to teach students how to use the most important business theories and concepts of the international creative/music industry. They will learn to combine and use these concepts for their own musical careers in their own personal way.