Media Presence (Tom Beek)

Module code
M-JP-MED
Curricular domain
Profile, extension and depth: Community, Business
Credits
2
Group size
8
Number of course weeks
12
Class duration
60 minutes per week
Total contact hours
12 hours
Study load
44 hours

Form / content / level

Prerequisites
The student has completed the module Entrepreneurship.
Competencies
A2/A3/C1/C2/C4 (click here for an explanation).
Aims
Developing skills in branding, social media and traditional media.
Relation to other modules
Entrepreneurship, Networking, Teaching Practice Development.
Content
How to use media in the most effective way for your concerts, releases, bands and projects — and more in general: for your creative profession?
We study the media landscape, online as well as offline.
We analyse, discuss and prioritize the use of images, words, stories and strategies.
We study the dynamics of personal branding that leads to authentic, effective and spirited media behaviour.
Mode(s) of instruction
Group lessons, assignments.
Material
n/a
Student activity
Completing assignments, giving presentations, exchanging feedback.

Examination and assessment

Mode(s) of assessment
A written report assessed via a rubric.
Criteria
The student should have mastered the elements described under Content.
Pass requirements
The student has successfully completed the module with a minimum attendance of 80% and a minimum grade of 5.5 for their assignments.
Examination procedure
Assignments are graded by the teacher.
Resit options
See the Education and Assessment Plan.

Module summary

Developing skills in branding, social media and traditional media.