Module code
Curricular domain
Group size
All students from the second year
Number of course weeks
Class duration
One 120-minute class per week
Total contact hours
24 hours
Study load
32 hours

Form / content / level

Admitted to the second year of the Bachelor´s course.
See Competencies Matrix.
Students are able to understand and connect two worlds: creativity and entrepreneurship. Musicians often are insecure of “business”, or think of standard business plans. However, most musicians live as an entrepreneur. In the international creative industry most professionals are partly or fully self-employed and international governments stimulate entrepreneurship and innovation. During this module the student learns the basics most important concepts of the international music industry in a creative way that suits a musician. After following this module the student has a basic understanding and skill in order communicate with the society as acceptable entrepreneur.
Relation to other modules
This module is related to the more practical compulsory modules Study Group, Band Coaching and the Business Electives. The module gives a theoretical and practical primer to these modules.
The course is built on the building blocks of the Business Model Canvas. All learning activities in the course are related to a building block.
Lesson activities and subject consist of:

- Primers on subjects in law: business structures, copyright, taxes
- Basic skills in writing a marketing and communication plan
- Negotation of terms of agreement
- A workshop Elevator Pitch
- A workshop Writing your value proposition

Actual subjects and/or activities may be altered by teacher and students.
Mode(s) of instruction
Group classes.
Material & Tools
Sheets, presentations, films, other media, books, hand-outs.
Student activity
Writing a paper.

Examination and assessment

Mode(s) of assessment
Students write their own business model (paper).
Students demonstrate their commands of the elements described under Contents.
Pass requirements
The student has completed this module if he handed in all class-assignments and passed the final paper with sufficient level. If the student did not hand in all class-assignments, the lacking assignments will be replaced by extra assignments in the final paper.
Examination procedure
Papers are assessed by the teacher.
Resit options
See the Education and Assessment Plan.

Module summary

This module is intended to teach students how to use the most important business theories and concepts of the international creative/music industry. They will learn to combine and use these concepts for their own musical careers in their own personal way.