Media Presence (Imke Loeffen)

Module code
Curricular domain
Profile, extension and depth: Community, Business
Group size
Number of course weeks
Class duration
6 hours (on Saturday)
Total contact hours
12 hours
Study load
44 hours

Form / content / level

The student has completed the module Entrepreneurship.
See Competencies Matrix.
Developing skills in branding, social media and traditional media.
Relation to other modules
Entrepreneurship, Networking, Teaching Practice Development.
How to present yourself in the media with your concerts, releases, bands and projects — and more in general: your creative profession?
We study the dynamics of personal branding that leads to effective and spirited media behaviour.
We take a deep dive into your profile and study your building blocks, motives, visual style and tone of voice. You’ll learn to translate them into images, words, stories and stategies to activate your target groups in the most authentic way.

Course day 1 – Building up your presence (Saturday, 10:00 – 16:00).
Content: building blocks, golden circle + presentation, biography, photo.

Course day 2 – Reaching out to your target groups (Saturday, 10:00 – 16:00).
Content: goals + target audiences, reaching out to promotors, press and public.

Reflection report (over e-mail).
Content: reflecting on your own profile and setting goals for each target group.
Mode(s) of instruction
Group lessons, assignments.
Material & Tools
Student activity
Completing assignments, giving presentations, exchanging feedback.

Examination and assessment

Mode(s) of assessment
A written report.
The student should have mastered the elements described under Content.
Pass requirements
The student has successfully completed the module with an attendance of 100% and a reflection report.
Examination procedure
Assignments are graded by the teacher.
Resit options
See the Education and Assessment Plan.

Module summary

Developing skills in branding, social media and traditional media.