Media Presence (Imke Loeffen)

Module code
Curricular domain
Profile, extension and depth: Community, Business
Group size
Number of course weeks
Class duration
60 minutes per week
Total contact hours
12 hours
Study load
44 hours

Form / content / level

The student has completed the module Entrepreneurship.
See Competencies Matrix.
Developing skills in branding, social media and traditional media.
Relation to other modules
Entrepreneurship, Networking, Teaching Practice Development.
How to use media in the most effective way for your concerts, releases, bands and projects — and more in general: for your creative profession?
We study the media landscape, online as well as offline.
We analyse, discuss and prioritize the use of images, words, stories and strategies.
We study the dynamics of personal branding that leads to authentic, effective and spirited media behaviour.
Mode(s) of instruction
Group lessons, assignments.
Material & Tools
Student activity
Completing assignments, giving presentations, exchanging feedback.

Examination and assessment

Mode(s) of assessment
A written report assessed via a rubric.
The student should have mastered the elements described under Content.
Pass requirements
The student has successfully completed the module with a minimum attendance of 80% and a minimum grade of 5.5 for the assignments.
Examination procedure
Assignments are graded by the teacher.
Resit options
See the Education and Assessment Plan.

Module summary

Developing skills in branding, social media and traditional media.